Saturn owners are some of the most loyal automotive consumers that you will find. The initiation of that same type of loyalty was rolled out in a car company that was just “different” as their slogan stated at one time, “Saturn: A Different Kind of Car Company”.
Current owners of Saturn vehicles begged and pleaded for General Motors not to sell the brand off but despite all of the efforts and GM’s current bankruptcy status, the Saturn brand has to find a new owner. Since the bankruptcy status of General Motors has taken first place in recent news headlines, we witness massive changes in what was one of the biggest automotive companies around.
General Motors has said that they will agree to sell the Saturn brand to Penske. Penske, who seeks to purchase Saturn for $100 to $200 million.
